Nissan to launch cheap brand in India: Nikkei

Posted on March 5, 2012. Filed under: Uncategorized |

Nissan to launch cheap brand in India: Nikkei

Nissan Motor Co plans to launch cheap automobiles tailored for emerging markets under its old Datsun brand in 2014, the Nikkei newspaper reported on Thursday, as it revs up efforts to tap into fast-growth countries.

The vehicles, priced around 500,000 yen, will initially be built and sold in India, Indonesia and Russia, the Nikkei said. Japan's No 2 automaker hopes to sell 300,000 Datsuns a year soon, the paper said, without citing sources.

A Nissan spokesman declined to comment on the report.

Nissan has been pushing rapidly into emerging markets, including through a partnership with Ashok Leyland Ltd

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